Why Nudge?

I've spent nearly two decades in programme delivery, agile transformation, and organisational change across fintech, media, health tech, and gaming.

I often see the same pattern: capable people hitting walls, not from lack of skill, but from lack of clarity and the tools to adapt.

Now I work across three streams: fractional delivery consultancy, clarity coaching, and Gen AI training for cross functional and non- technical teams.

Whether I'm embedded in your programme fixing what's stuck, coaching someone through a career crossroads, or running workshops for your leadership team, my approach stays the same. I blend strategic tools with human-centred insight to give you both clarity and momentum.

I help people build the clarity to adapt—to move forward with confidence, whether you're a professional rethinking your career, a leader guiding teams through change, or an enterprise reshaping for the future.

Because when you can see clearly, you can adjust wisely. And that's how you thrive.

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Testimonials

“Cynthia is often the go-to person for navigating complex, cross-functional projects, thanks to her exceptional communication skills, calm under pressure, and talent for bringing clarity to ambiguity…”

Alexander Wigren - Head of Analytics

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“I've rarely worked with anyone as energetic, positive and effective. I've learned so much about project and people management from Cynthia. She's got a wealth of knowledge and experience and a fantastic attitude”

Holly Catling, Lead Delivery, Government

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“Cynthia has been one of the most proactive, thoughtful and trusted people I’ve worked with…aligning leadership around shared priorities, and bringing much-needed clarity and structure to our decision-making.”

Trevor Burrows - Head of Game

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“A reliable force multiplier who I recommend highly - the sophisticated organisational coaching toolkit, deep change management experience is sure to improve process, behaviours and outcomes regardless of how well your team is performing today.”

Felicity Gracie-Hurst - General Manager

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Previous Clients Include:

Microsoft

Lloyds TSB

Coca Cola

HSBC

Virgin Atlantic

Treatwell

Cazoo

Grow it

British Heart Foundation

BT

Volvo

Renault

Candy Crush Saga

GSK

Microsoft • Lloyds TSB • Coca Cola • HSBC • Virgin Atlantic • Treatwell • Cazoo • Grow it • British Heart Foundation • BT • Volvo • Renault • Candy Crush Saga • GSK •